“Dean Artenosi is the best in the Canadian real estate space! Why? Dean has seen it all, so he speaks from experience and knowledge. Brokerageowner, developer, land acquisitions, Dean has done it all in real estate,but what sets him apart is his passion and drive to share it with others.”


Stacey Evoy
President, Ontario Real Estate Association 2022/2023

“Dean Artenosi has written a book that is essential to successfully navigating the world of real estate in Canada and the US today. You can feel his passion for this business jump out of every page and grab you. This memoir comes packed with thirty years’ worth of experience told through stories: challenges, successes, lessons learned, heartbreaks, and triumphs. What you’ll get from this book is mindset, vision, an unrelenting passion for doing the right thing for the customer, and suggested strategies on how to create wealth in real estate, all of which are critical in this business today.”

Karim Kennedy
CEO, Coldwell Banker Canada

“Dean Artenosi is a shining example of a successful entrepreneur. Follow the journey from salesperson to president, and learn how to do it for your clients, not to your clients! Dean’s approach to his success has been through education—educating his clients and his salespeople to success. Dean spent his career making other people’s lives better. Today, Dean, along with his wife Tania, own one of the largest real estate companies in Canada. This should be no surprise if you know Dean; you wouldn’t expect anything less than number one. This book will outline his journey and his challenges, and you’ll discover how to overcome the issues we all face. It’s an inspirational read!”

Chris Leader
President, Leaders Edge Training

“Bold and real, Dean doesn’t hold back in sharing thirty years of real estate wisdom, in easy-to-act mindset pillars and action steps. It’s a people business; serve your clients’ needs, build relationships that last, and that in turn builds wild success and real wealth. I love the way Dean cuts through everything to hammer this point home (and many other significant insights) and tell you exactly how to do it yourself while sharing his incredible story of ups and downs that delivered his lessons.”

Vonny Fast
Hall of Famer #1 Rep in Canada, Cutco

“It takes time and patience to grow a tree. This is not a book for anyone looking to get into real estate for a quick win. That’s not what long-term success is all about. It’s about day-in, day-out, having the right mentality, and doing what’s right.”

Bill Armstrong
General Manager, Arizona Coyotes

“Dean Artenosi has written a must-read primer for anyone wanting to understand and learn about real estate. Read this book and learn from one of the best. Good leaders provide direction, purpose, andreason for a group or organization to follow. They also share their knowledge, wisdom, and experience with others. Their leadership becomes a calling to serve others. Dean Artenosi is a leader who had risen to their position in their company and industry through his actions and words. His thoughts on real estate in every aspect of it are clear, specific, and on target in today’s business and social climate.”

Lisa Patel
Property Princess Inc.; Former president, TRREB Toronto Regional Real Estate Board; Director, Large Ontario Real Estate Association